Sculpted luxury for every day.
APAR is a London-based label offering a shared wardrobe of refined luxury for all genders.
Crafted primarily in Britain, using noble fabrics and innovative cutting techniques, each collection is presented as an edition that builds upon the last in an attempt to slow the fashion process.
Inspired by the integer where sculpture and couture meet, APAR’s aesthetic balances a sartorial silhouette with simple, elegant draping.
Designed for a discerning clientèle, APAR creates investment pieces that cater for today’s multi-faceted lifestyle.
Launched in January 2024 with the support of Q Rising Talent Incubator, APAR is the vision of designer Adam Rice and the expression of a career shaped by over fifteen years at globally respected houses.
creative director
Adam Rice is a London-based designer and founder of APAR. With a career shaped by leading fashion houses including Dior Homme under Kris Van Assche and Dries Van Noten, he brings a deep understanding of luxury craftsmanship and modern tailoring to his work. A graduate of the Royal College of Art and the London College of Fashion, he is known for his subtly subversive approach to both his tailoring and drape, combining precision with an acute eye for detail. The result is a considered wardrobe designed to transform & elevate.
